Hasbro Shares Sneak Peek Of Its Official Legend Of Zelda Toy Line
Hasbro has announced a multi-year partnership with Nintendo to develop an official toy line based on The Legend of Zelda franchise. The collaboration will feature figures at multiple scales, bringing the beloved video game series to physical collectibles and play toys.
The toy line will be officially unveiled at San Diego Comic-Con, taking place July 23-26, 2026. This marks a significant expansion of Zelda merchandise beyond what has previously been available, with Hasbro leveraging its expertise in toy design and distribution to bring Link, Zelda, and other characters from the franchise to store shelves.