Jagex wants classic British point-and-click MMO RuneScape to be bigger than World of Warcraft
Jagex CEO Jon Bellamy has announced an ambitious five-year goal to make RuneScape the world’s largest MMO, surpassing World of Warcraft’s current position as the industry leader. Speaking to industry analyst Chris Dring, Bellamy acknowledged the significant gap between RuneScape’s current status as the second-largest MMO brand and WoW’s dominance, but expressed confidence that the company can achieve meaningful progress with proper execution.
“The dream is we’re not the number two biggest MMO brand in the world, we’re the number one,” Bellamy stated. “There’s a big ol’ gap between us and number one. But we know if we get it right, we can make great things.”
While specific strategies were not detailed in these excerpts, Bellamy indicated that Jagex will announce significant developments in October, suggesting substantial plans are in motion to drive growth. The classic British point-and-click MMO has maintained a dedicated playerbase since its launch, and the company appears confident in its ability to compete with established competitors. The goal represents a bold industry ambition, particularly given WoW’s long-standing dominance in the MMO space despite competition from numerous titles over the past two decades.