Pokémon Go ‘Ultra Unlock: 10th Anniversary Edition’ event guide
Pokémon Go is celebrating its 10th anniversary with a new Ultra Unlock event running from July 21-27. The event, titled “Ultra Unlock: 10th Anniversary Edition,” features a special Pikachu costume styled after Professor Willow, the game’s in-game guide character. July 21 marks Professor Willow’s birthday, making it a focal point of the celebration with dedicated day-long events.
During the event period, players will encounter a high spawn rate of starter Pokémon from across the game’s generations, offering an opportunity for players to catch species they may have missed during previous Community Day events. The event includes multiple active bonuses and perks designed to encourage players to go out and catch Pokémon. The combination of themed cosmetics, spawn rates, and time-limited bonuses creates an incentive for both casual and dedicated players to participate during the limited seven-day window.
This Ultra Unlock event follows Pokémon Go Fest, the game’s major annual celebration event. The timing places it as the first post-Fest Ultra Unlock event, suggesting it’s part of the broader anniversary celebration schedule for the mobile game, which has maintained a substantial player base since its 2016 launch. The event exemplifies how Niantic continues to use limited-time events with special cosmetics, encounter rates, and gameplay bonuses to drive engagement in the long-running AR mobile title.