Magic: The Gathering’s Multiverse Is Gearing Up For Its Next Big Story In 2027
Magic: The Gathering’s next major story arc is set for 2027, with Wizards of the Coast announcing three new in-universe sets at MagicCon Amsterdam. The announcement represents a renewed focus on Magic’s established multiverse—the core universe of characters and locations developed over the game’s 30+ year history.
The 2027 roadmap comes as the Universes Beyond initiative continues to bring external intellectual properties into the card game, including recent releases like Final Fantasy, Avatar: The Last Airbender, and Marvel Super Heroes, with The Hobbit and Star Trek scheduled for later this year. The three upcoming in-universe sets will shift focus back to Magic’s original worlds, with a return to Kamigawa, a fan-favorite setting, highlighted as part of the releases.
This dual strategy—balancing Universes Beyond crossovers with core multiverse storytelling—demonstrates Wizards of the Coast’s approach to expanding Magic’s appeal. The licensed IP collaborations attract new players and mainstream attention, while dedicated story expansions maintain engagement with longtime fans invested in Magic’s original lore and worldbuilding.