After months of surprising stability in graphics card prices, apparently Nvidia is now raising the cost of its GPU kits for AIB partners
Nvidia is raising prices for GPU kits supplied to board partners (AIBs), according to information obtained by Benchlife. The price increases affect both GDDR6 and GDDR7 memory configurations, impacting multiple GeForce product lines including the RTX 5050, select RTX 40-series cards, and the entire RTX 50-series lineup.
The move comes after months of relative price stability in the graphics card market. Benchlife reports that the RTX 5090 and its China variant already received price increases in May, with this latest adjustment applying to other GeForce products. The scope and regional specifics of the pricing changes remain unclear, with no confirmation on whether all markets will be affected equally.
The price hikes reflect ongoing supply chain pressures, particularly related to global memory shortages that have periodically constrained GPU availability. By raising costs to AIB partners—the third-party manufacturers that produce non-Founders Edition cards—Nvidia is effectively passing increased memory costs down the supply chain. This could potentially lead to higher consumer prices for graphics cards, depending on how retailers respond. The announcement comes during a competitive period in GPU pricing, suggesting that memory cost pressures remain a factor in the hardware market.