Best Buy is selling an RTX 5080 for more than the RTX 5090’s MSRP
Best Buy has raised the price of the Asus ROG Astral RTX 5080 OC to $2,099, marking the first instance of a major US retailer directly selling an RTX 5080 for more than the RTX 5090’s $1,999 MSRP. The graphics card now costs 40 percent more than its original launch price of $1,499 and more than double the $999 MSRP of the RTX 5080 Founders Edition.
This pricing milestone reflects ongoing supply constraints and market dynamics in the high-end GPU market. The ROG Astral RTX 5080 OC currently stands as the only RTX 5080 model directly sold by Best Buy that exceeds the RTX 5090’s official retail price, though other RTX 5080 variants remain available at different price points. The situation underscores how custom-cooled and higher-binned GPU variants have significantly outpaced manufacturer-recommended pricing as retailers capitalize on strong demand for these premium components.