Every Team at the Esports Nations Cup to Wear Adidas Jerseys
The Esports Foundation and Adidas have announced a strategic partnership making Adidas the Official Kit Partner for the inaugural Esports Nations Cup, launching November 2. Over 100 countries and territories will compete in the tournament, with approximately 2,000 athletes and coaches participating under their national flags.
Under the agreement, Adidas will design and produce custom competition apparel for each delegation, including uniquely tailored jerseys and tracksuits that reflect individual national identity while celebrating the global spirit of esports competition. National team jerseys will be progressively revealed in the coming weeks leading up to the tournament’s start, giving each nation its own moment of recognition.
The partnership marks a significant milestone for esports legitimacy, with a major global sportswear brand providing professional-grade kit typically associated with traditional sporting events. By outfitting an entire international esports competition, Adidas signals confidence in the competitive gaming sector’s maturation and growth trajectory. The move elevates the visual presentation and professionalism of the Esports Nations Cup while demonstrating mainstream sports companies’ increasing investment in esports as a strategic business opportunity.