WWE Files For New Trademarks Related to Video Games
WWE has filed three new trademarks related to video games, expanding its interactive entertainment portfolio. The trademarks—“WWE Lock It In,” “WWE Championship Gold,” and “WWE Scratchcard”—were filed on July 27 and cover video, mobile, and computer game software, as well as online games and wireless device games.
The filings fall under the Computer & Software Products & Electrical & Scientific Products classification. As with all trademark registrations, these filings don’t necessarily guarantee that products will be released or what form they might take. However, they do indicate WWE’s intent to develop or publish new gaming titles across multiple platforms.
The scope of the filings spans traditional video games, mobile games, computer-based games, and online gaming experiences, suggesting WWE is pursuing a diverse gaming strategy. This announcement coincides with the company’s broader gaming expansion, including the previously announced WWE Generations: Eras Collide for mobile platforms.
The variety in the trademark names—from “Lock It In” and “Championship Gold” to “Scratchcard”—suggests WWE may be exploring different gaming genres and formats to appeal to its fanbase across various platforms and gaming preferences.