Xbox Cloud Gaming Arrives On Hisense & VIDAA TVs With Dedicated App
Microsoft is expanding Xbox Cloud Gaming to smart televisions, with a dedicated application now available on select Hisense and VIDAA OS-powered Smart TVs. This represents another significant expansion of the cloud gaming service across consumer device categories.
The move follows the retirement of Microsoft’s “This Is An Xbox” campaign, though the company continues to pursue its cloud gaming expansion strategy. With the dedicated app, users can now access their Xbox cloud gaming library directly on compatible televisions, adding to the growing ecosystem of platforms supporting Xbox Cloud Gaming.
This expansion demonstrates Microsoft’s commitment to making cloud gaming more accessible and ubiquitous. By bringing Xbox services to connected TV platforms—complementing existing support on mobile devices, web browsers, and other consumer electronics—the company aims to reach users wherever they watch television. The deployment to Hisense and VIDAA TVs indicates Xbox’s strategy to partner with major TV manufacturers to embed cloud gaming capabilities directly into smart TV platforms.