Stellar Blade: Blood Rain’s AI slop music video is terrible for us all
ShiftUp has drawn widespread criticism for releasing an AI-generated music video to promote Stellar Blade: Blood Rain, the upcoming sequel to 2024’s Stellar Blade. The video has been widely panned as poorly made, with critics describing it as “one of the most god-awful videos” from a studio with sufficient resources to produce something of higher quality.
The misstep appears to be part of CEO Kim Hyung Tae’s openly pro-AI positioning for the company. Rather than generating positive buzz for the game’s release later this year, the marketing tactic has backfired, highlighting growing concerns about low-quality AI-generated content entering mainstream game promotion and raising serious questions about the decision to use AI tools when professional alternatives were readily available. The incident exemplifies the broader controversy surrounding AI-generated media in entertainment and gaming, where rushed implementation and perceived cost-cutting measures have drawn significant backlash from both players and industry observers.