Yet another price rise: AMD will reportedly raise its graphics card and memory prices alongside Nvidia
Both AMD and Nvidia are raising graphics card and memory prices in tandem, following an escalating cost crisis driven by artificial intelligence hardware demand. Nvidia reportedly initiated price increases of 20-30% on its GPUs and memory components. AMD subsequently announced its own price hike of at least 10% across all products, having deliberately waited for Nvidia’s announcement before making its move.
According to industry analyst Harukaze5719, AMD’s delay was strategic—timed to avoid competitive disadvantage and market share loss during a period of intense demand pressure. The company notified manufacturers of the price increase, which will take effect shortly.
The underlying driver is an acute shortage of RAM fueled by the surge in AI chip manufacturing and deployment. This “AI-fuelled RAM shortage” is creating cascading effects throughout the hardware industry, making memory-dependent components like graphics cards significantly more expensive for consumers and manufacturers alike.
The simultaneous price increases from both major GPU makers mean consumers face no relief regardless of brand preference. This development will impact PC gamers, content creators, and anyone relying on graphics cards, as retail prices are expected to rise considerably. The shortage and price pressures show no signs of abating, with the industry grappling with supply constraints driven by unprecedented demand for AI infrastructure.
Sources
- Yet another price rise: AMD will reportedly raise its graphics card and memory prices alongside Nvidia
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- AMD graphics card price hikes are reportedly following Nvidia’s, as the AI-fuelled RAM shortage continues to set wallets alight