FirstLook launches creator-first platform Creators.gg with launch partners IO Interactive and Brain Jar Games
FirstLook, a player relationship and marketing platform, has launched Creators.gg, a new platform designed to democratize creator opportunities in gaming. Unlike traditional influencer marketing that prioritizes follower count, Creators.gg rewards creators of all sizes based on their performance metrics, described as a “battle pass for streaming.”
The platform serves as a bridge between game studios and content creators, providing early access to playtests and unreleased content for multiplatform titles. This approach aims to discover and support emerging talent rather than exclusively working with established personalities with large audiences.
Launch partners include IO Interactive and Brain Jar Games, who will provide exclusive content opportunities to creators on the platform. During its beta testing phase, Creators.gg attracted over 10,000 creators, demonstrating significant interest in a performance-based creator economy alternative.
The platform’s focus on performance-based rewards rather than follower metrics represents a shift in how studios can discover and engage with content creators across different audience sizes.