The iPhone 18 Pro Will Probably Cost At Least $1,399
Apple is expected to raise iPhone prices with the upcoming iPhone 18 Pro launch, anticipated for September 2026. According to analyst Jeff Pu’s research note, the iPhone 18 Pro is predicted to start at approximately $1,399, with the larger iPhone Pro Max model expected at an even higher price point.
This follows Apple’s broader pricing strategy adjustments earlier in 2026, when the company raised prices on its Mac and iPad lineups in June, citing increased memory costs as a contributing factor. The iPhone and Apple Watch had remained largely unaffected by those increases, but the new price hikes appear set to extend to Apple’s smartphone lineup with the next generation.
The timing suggests consumers planning to upgrade their iPhones should prepare for elevated costs compared to previous generations, as the premium iPhone models are positioned in the upper end of the smartphone market.