Curtis ‘50 Cent’ Jackson Joins Payday TV Show as Executive Producer
Curtis “50 Cent” Jackson, the rapper and actor known for hits like “In Da Club” and prior video game ventures, has joined the upcoming Payday video game adaptation as an executive producer. The move was announced on August 10, 2026, through his production company G-Unit Film and Television.
The project represents a partnership between three entities: game developer Starbreeze Entertainment, production studio Vice Studios, and 50 Cent’s G-Unit Film and Television. Vice Studios will handle production while 50 Cent’s company will executive produce, leveraging Jackson’s established track record creating “cinematic crime stories that connect with audiences around the world,” as he stated in the announcement.
The specific format of the Payday adaptation remains unconfirmed—whether it will be a theatrical film or television series has not been disclosed. The project is part of Starbreeze’s broader strategy to expand the Payday franchise “into a world-leading, ever-evolving heist universe across all forms of entertainment.” Vice Studios has previously developed content with real-life crime narratives, making them a fitting partner for bringing the heist-focused video game to audiences beyond gaming.
Jackson is not unfamiliar with the video game space, having appeared in prior gaming ventures including the 2009 title “50 Cent: Blood on the Sand.” This marks another significant expansion of the Payday IP, which has become one of gaming’s most recognizable heist franchises.