“We live in a world full of AI, let’s be honest with ourselves” - 1666: Amsterdam developer still using AI tools despite recent controversy
Panache Digital, the studio behind 1666: Amsterdam co-founded by Assassin’s Creed creator Patrice Désilets, continues to use AI tools in development despite significant controversy. The backlash emerged earlier this year when players detected telltale signs of generative AI in the game’s prologue, spotting AI-generated artwork in both in-game paintings and marketing materials. The discovery sparked substantial criticism from the community.
In response, Panache Digital issued an apology and committed to excluding AI-generated content from the final product. However, recent statements reveal the studio is still employing AI tools during development, though at reduced levels. The studio characterized this as using AI “less and less,” suggesting a gradual phase-out rather than an immediate cessation.
This situation reflects the broader tension within the gaming industry regarding AI implementation. While developers argue that AI tools can improve efficiency in certain production areas, the creative community remains cautious about the implications for artists and originality. The 1666: Amsterdam case illustrates the challenges developers face in balancing technological adoption with community expectations and creative integrity. As the game approaches completion, attention will likely remain on whether the studio maintains its promise to exclude AI-generated content from the final release.