Artist Behind Viral Spider-Man: Brand New Day Poster Forced to Take Drawing Down
Drake Landon, an artist working at a Cineplex theater, created a hand-drawn promotional poster for Spider-Man: Brand New Day after his cinema failed to receive an official poster from the studio. The illustration quickly became viral online, earning the affectionate nickname “Spooderman” from fans who appreciated its charming quality and Landon’s creative initiative in addressing the gap.
Landon accompanied the poster with a humble explanatory note detailing the circumstances—that it was created as a proactive solution to missing official promotional materials. The artwork generated considerable positive engagement across social media, demonstrating strong audience appreciation for the grassroots creative effort.
Despite widespread online success and fan enthusiasm, Landon’s employer ultimately ordered him to remove the poster, citing official branding policies and corporate guidelines. After the incident came to light, Landon publicly identified himself as the artist, bringing broader attention to the tension between employee creativity and corporate control in retail and entertainment environments.