Shooter Climbing Steam Charts Lists 10 Reasons Not To Buy It
Wardogs, an upcoming hardcore FPS from Bulkhead Interactive inspired by military simulation games like Arma, is taking an unconventional marketing approach by publicly listing ten reasons why prospective players shouldn’t purchase it. In an official video announcement, the studio candidly outlined significant limitations including limited launch content, premium early-access pricing, visual fidelity concerns, and notably, the commercial failure of Bulkhead’s previous shooter Battalion: 1944.
This transparency-focused strategy contrasts sharply with typical video game marketing. By proactively addressing potential criticisms before launch, Wardogs targets hardcore players who value honesty and realistic expectations over promotional hype. The reference to Battalion: 1944’s underperformance suggests Bulkhead is attempting to overcome community skepticism surrounding the studio by demonstrating self-awareness and accountability.
The game’s ambitious scope as a large-scale hardcore FPS is tempered by the studio’s willingness to highlight drawbacks, suggesting they prioritize community trust and sustainable player retention over initial sales momentum. Launching on Steam Early Access on September 10, Wardogs represents a bet that hardcore simulation enthusiasts will appreciate candid marketing over conventional sales tactics. This approach manages expectations while positioning the game to build a genuinely committed audience willing to weather the acknowledged shortcomings of an early-access title.