“Market response has far exceeded our expectations” — ASUS can’t make enough laptops with RTX Spark ahead of their expected Q4 launch
ASUS is struggling to meet unexpected demand for its ProArt P16 and P14 laptops powered by NVIDIA’s new RTX Spark System-on-Chip, announced at Computex 2026. The Windows on ARM processors enable these devices to run any Windows application natively—a significant breakthrough for ARM-based laptops. Market response has far exceeded ASUS’s production capacity, forcing the company to scale manufacturing ahead of the anticipated Q4 launch.
The ProArt models were among the first RTX Spark laptops demonstrated alongside Microsoft’s Surface Laptop Ultra. Both generated substantial interest on the Computex show floor, with attendees praising their sleek design and performance capabilities. During recent Q2 earnings calls, ASUS executives revealed the extent of pre-launch demand, citing it as a notable surprise that has created supply-chain challenges.
RTX Spark represents a major architectural shift for Windows portable computing, addressing long-standing limitations of previous ARM-based Windows implementations. The chip’s ability to deliver x86 compatibility on an ARM platform, combined with improved efficiency and performance, has driven the surge in consumer and professional interest, positioning these ASUS laptops as key products in the upcoming Windows on ARM transition.