Rumour: New Mario LEGO Sets Could Be Surprisingly Affordable
According to a leak from Instagram account unibricks, upcoming Super Mario LEGO sets will feature surprisingly affordable pricing compared to typical LEGO products. The most expensive set in the collection is rumored to retail for $99.99 when it launches in January 2027, while the most affordable option will cost just $9.99. The majority of sets are expected to fall below the $50 price point, offering multiple entry points for collectors and younger fans.
This pricing structure suggests LEGO and Nintendo are intentionally targeting multiple market segments with the collaboration, making Mario-themed building sets accessible to a wider audience than premium LEGO collections typically reach. The wide range—from under $10 to under $100—indicates a carefully considered product strategy rather than a single premium tier.
While the information originates from an unverified social media source, similar retail pricing leaks have proven accurate historically. The January 2027 launch date provides consumers with several months of anticipation, and the rumored affordability could position these sets as competitive options within the toy and collectibles market compared to other premium building system products.