UK preowned retailer CeX is reportedly opening two stores dedicated to retro and import games
UK-based preowned video game retailer CeX is expanding its business with dedicated stores focused on retro and import games. According to reports, the company plans to open two locations branded as ‘ReX’ that will emphasize classic gaming products.
While CeX already sells retro games alongside its current modern inventory, these new dedicated stores represent a strategic expansion into the specialized retro gaming market. The focus on both retro and import titles positions the stores to serve collectors and enthusiasts seeking harder-to-find classic games, particularly international releases that may have limited UK availability.
The expansion reflects the sustained consumer interest in retro gaming as both a nostalgic hobby and serious collecting pursuit. In recent years, dedicated retro gaming retailers have found commercial success by catering to this market segment with curated selections of classic titles, rare imports, and preserved hardware from previous console generations.
The ReX stores would allow CeX to better compete within the specialized retro gaming retail sector while capitalizing on its existing expertise in preowned games. This strategy enables the company to serve current customers more effectively while attracting new shoppers specifically interested in retro gaming who may prefer not to browse modern inventory.