On the podcast: Apple’s EU App Store changes, Supercell, PUBG, MTG, Poinpy, Gamescom, July’s top games, Netflix, more
Apple’s updated European Union App Store terms drew attention this week, with Epic Games providing commentary on the regulatory changes affecting iOS and app distribution in the EU. Supercell’s free-to-play title Mo Co has undergone a second major relaunch and continues to underperform commercially, though the Finnish developer stated the game is unlikely to be discontinued. In emerging markets news, Tencent and Krafton are launching PUBG Mobile Light, a new optimized version of their popular battle royale title specifically designed for devices with lower processing power and limited memory, aiming to expand the game’s accessibility in developing regions. Meanwhile, Wizards of the Coast’s midcore games division, recently rebranded as Playamp, has integrated artificial intelligence tools into substantially all of its development processes, from design and production through publishing and marketing operations.