Xbox Has Reportedly Pulled Out Of Sharing Digital Sales Data With Circana
Microsoft’s Xbox and Electronic Arts have reportedly stopped sharing their US digital sales data with Circana, an industry analysis firm specializing in video game sales tracking. The move significantly impacts the industry’s ability to obtain accurate market data.
Circana is valued by the gaming industry for receiving actual digital sales figures directly from major publishers including Sony, SEGA, Konami, and Capcom, allowing it to produce definitive reports rather than relying on estimates. The simultaneous withdrawal of Xbox and EA represents a notable loss of data transparency and leaves significant gaps in Circana’s ability to comprehensively track and analyze US digital games market trends and performance metrics.
Neither company has publicly commented on the decision or explained the reasoning behind the move. Possible motivations could include concerns about data-sharing practices or strategic choices about controlling how their sales performance is publicly reported to the industry. The coordinated timing of both companies’ withdrawal suggests a potential industry-wide shift in how publishers approach data transparency with third-party analysts.