ESPN Unlimited Is Celebrating Its First Anniversary With a Price Hike
ESPN is raising prices on its streaming services, marking a business milestone as ESPN Unlimited celebrates its first anniversary. Both ESPN Select and ESPN Unlimited subscription tiers will see increases effective September 17, with ESPN Select rising by $1 and ESPN Unlimited increasing by $2.
Espn Select’s new pricing will be $13.99 per month (up from $12.99) and $139.99 annually (up from $129.99). The exact new pricing for ESPN Unlimited was not fully detailed in available materials, but the $2 increase positions it as a steeper hike than its Select counterpart.
The price adjustments will affect Disney+ bundle offerings that include ESPN Select, impacting customers who opted for the combination subscription. Notably, ESPN Unlimited bundles paired with Disney+ are expected to maintain their current monthly pricing despite the standalone service price increase, suggesting differentiated pricing strategies across the service tiers.
The timing reflects common industry practice for streaming services to adjust pricing around service anniversaries. As competition intensifies in the streaming market and content acquisition costs rise, platforms regularly revise their monetization strategies to balance subscriber growth with revenue optimization.