Who’s spending money on booths at Gamescom Dev?
Gamescom Dev, the recently renamed industry-facing section of Gamescom, continues to serve as a premium venue for gaming companies to establish their presence. The event was previously known as Devcom, or the Gamescom Developer Conference. Located at Cologne’s Koelnmesse, Gamescom Dev features a dedicated show floor, keynote speaker stage, VIP areas, and numerous conference rooms spread across two floors of the venue’s conference center.
The article examines the spending patterns of companies participating in Gamescom Dev, investigating which studios and publishers are investing significantly in booth presence and branded activations. Supercell is highlighted as one exhibitor making a notable investment, with a large branded lounge in the Confex area. The lounge is designed with casual seating including beanbags and configured to facilitate industry networking and conversations.
Gamescom Dev occurs during Gamescom, with the full show opening to consumers on Wednesday following the industry-focused days. The event appears to focus on industry-facing interactions rather than large consumer-oriented spectacles, though major companies like Supercell still maintain a significant physical presence.