There’s a looming GPU supply crisis, which means prices are likely to get a whole lot worse. And it’s not just because of memory
The GPU market faces a deepening supply crisis as major manufacturers warn of worsening shortages through the remainder of 2026. PC Partner, one of the world’s largest graphics card producers whose brands include Zotac, Inno3D, and Manli, has flagged significant production challenges ahead. According to the company’s recent financial results, the second half of 2026 will be particularly difficult for GPU availability and pricing.
Recent tracking data shows GPU prices have already reached their worst levels in a year, with weekly monitoring revealing continuous increases. However, the crisis extends beyond simple component shortages—the supply chain bottlenecks affecting graphics card production are multifaceted. The issues go deeper than memory constraints, suggesting fundamental production and logistics challenges across the industry.
PC Partner’s warning carries particular weight given its massive manufacturing footprint, including large production facilities in Dongguan, China. The company’s candid assessment in financial disclosures indicates that the situation may deteriorate faster than previously anticipated. With such a significant manufacturer sounding the alarm, consumers and businesses relying on GPUs should prepare for continued price increases and potential availability challenges in the coming months.