Xbox ‘Heard You’, Purges PS5 Logos from Multiformat Game Trailers
Xbox has announced it will no longer display PlayStation 5 logos in promotional materials for multiplatform games, marking a significant shift in the company’s approach to cross-platform promotion.
The decision follows a period of public confusion at Microsoft regarding its official policy. Earlier in 2026, Xbox executives publicly contradicted each other at Summer Game Fest over whether the company would continue featuring PS5 logos alongside Xbox versions in game trailers and promotional materials. These conflicting statements from upper management created uncertainty about Xbox’s stance on promoting competitor hardware in its official channels.
This move represents Xbox’s response to community feedback and internal policy clarification. By removing PS5 branding from multiplatform game announcements, Xbox is concentrating promotional efforts exclusively on Xbox versions. The strategy reflects a more competitive approach to marketing games available across multiple platforms, avoiding the appearance of promoting PlayStation alternatives in official Xbox promotional content.