LCK and VCT org DRX Is Making K-dramas and Mobile Games
South Korean esports organization DRX, known for winning the League of Legends World Championship in 2022 and competing in Valorant’s VCT Pacific, is diversifying beyond competitive gaming by investing in Korean television dramas and publishing mobile games.
The expansion operates through WebsCreative, a marketing agency that DRX acquired in 2022 and has since transformed from content marketing into content production. According to Variety reporting, DRX is developing two K-drama series featuring well-known Korean actors, with one already in production. The organization is taking a hands-off approach, allowing creators to lead development rather than imposing direct creative control.
This represents a significant strategic pivot for the esports organization, leveraging its position within the Korean entertainment ecosystem to explore revenue streams beyond competitive gaming. The move mirrors broader diversification trends among esports organizations, though DRX’s focus on traditional television and mobile games represents an unusual expansion into mainstream entertainment for an esports company.
While specific details about the mobile game publishing ventures remain limited, DRX’s commitment appears substantial given its simultaneous development of multiple dramatic projects. The company’s approach reflects confidence in the Korean entertainment market and its ability to operate in spaces beyond traditional esports.