Roblox put a stop to games that include rewards for endless, TikTok-style scrolling, if you’re under the age of 16 anyway
Roblox has restricted games that feature endless scrolling mechanics paired with reward systems for players under 16 years old, marking a significant policy shift aimed at protecting younger users from addictive engagement patterns.
The restriction was triggered by the viral success of “Steal an Egg,” a user-generated Roblox game that incorporated a treadmill mechanic enabling players to scroll endlessly through TikTok-style video feeds in exchange for in-game rewards. The game’s design deliberately mimicked social media addiction mechanics, raising concerns given Roblox’s predominantly young player base.
Roblox subsequently removed the game and announced new platform guidelines prohibiting games designed to encourage prolonged engagement through endless content consumption coupled with reward systems targeting underage players. The policy reflects growing industry and parental concern about the psychological impacts of infinite scroll mechanics on children and teenagers, particularly their potential to develop compulsive usage patterns.
This move demonstrates Roblox’s ongoing effort to balance its open user-generated content ecosystem with child safety protections. While the platform permits creators significant creative freedom, it has established boundaries against mechanics explicitly engineered to exploit behavioral psychology in ways that could harm younger users. The decision aligns with broader industry conversations about responsible game design and digital wellbeing, particularly regarding content targeting minors.