Asha Sharma Says ‘Efficiency’ And ‘Affordability’ Are Top Of Mind For Xbox Project Helix

Xbox boss Asha Sharma outlined next-generation console strategy at Gamescom, emphasizing “efficiency” and “affordability” as core priorities for Xbox Project Helix. In remarks to the BBC, Sharma detailed how Microsoft plans to address ongoing component supply challenges while maintaining competitive pricing.

The comments emerge as both Microsoft and Sony prepare new hardware, with industry speculation suggesting PlayStation 6 may launch at premium pricing. Xbox is positioning itself as the value-conscious alternative, with Sharma stressing “giving people more choice” and accessibility as the industry transitions to next-generation platforms.

When questioned about disc drive support—an increasingly sensitive topic following PlayStation 5 Pro’s exclusion of physical media—Sharma acknowledged that “players love physical media” but refrained from committing to disc gameplay for Project Helix. The company continues balancing player preferences with cost-efficiency objectives as hardware development proceeds.

Asha Sharma Says ‘Efficiency’ And ‘Affordability’ Are Top Of Mind For Xbox Project Helix

Sources