I can’t believe Microsoft is this desperate to push AI — its latest rebrand reeks of corpo speak
Microsoft has rebranded its product roadmap site, renaming the “Microsoft 365 Roadmap” to the “AI at Work Roadmap.” The change represents an effort to position the company’s productivity suite and related services around artificial intelligence capabilities.
Microsoft justified the rebrand by noting that the roadmap now encompasses features from an expanded range of services, including Dynamics 365, Power Platform, and Dataverse, alongside traditional Microsoft 365 applications. However, observers have questioned whether the rebranding accurately reflects the actual nature of the thousands of features tracked, suggesting many have no direct connection to AI functionality.
The rebranding is part of a broader corporate push by Microsoft to establish itself as a leader in the AI space. The move has drawn criticism for what some characterize as corporate marketing overreach—applying AI branding to features that don’t inherently involve artificial intelligence, primarily to capitalize on the current industry focus on AI technology. The rebranding highlights a disconnect between the company’s messaging strategy and the technical capabilities of the roadmap items.