The Pokémon Company Looks to Smart Device Integrations as Future Targets
The Pokémon Company President and CEO Tsunekazu Ishihara has indicated that wearable technology and smart device integrations represent a key part of the company’s future strategy. Speaking at PokémonXP in San Francisco, Ishihara highlighted how the franchise has consistently evolved alongside major technological shifts, from handheld gaming advances to wireless connectivity improvements. He noted that the arrival of smartphones required the company to pivot its approach, particularly toward companion accessories.
Referencing past successful products like the Pokéwalker and Pokémon GO Plus, Ishihara described these companion gadgets as “cool secret weapons” that players could carry and use on-the-go. The comments suggest The Pokémon Company sees wearable devices as a natural extension of its product ecosystem, continuing the tradition of creating tangible tech experiences that complement its core gaming offerings. While specific details about future wearable initiatives were not disclosed, the remarks indicate the company is actively exploring smart device integrations as part of its long-term growth strategy.