WARDOGS Devs Explain Why The FPS Games Show Is Here: ‘This Is Not Worth It’
BULKHEAD, the developer behind the highly anticipated first-person shooter WARDOGS, is producing and launching The FPS Games Show, a dedicated broadcast debuting September 3 worldwide. The show will feature a curated lineup of FPS games presenting new trailers, upcoming content announcements, and significant game updates.
According to BULKHEAD leadership, including CEO Joe Brammer and CFO Mark Pinney, the decision to create an independent show stems from the prohibitive costs associated with traditional gaming exhibitions. Industry insiders have increasingly questioned whether major gaming events deliver sufficient return on investment for participating developers and publishers.
WARDOGS itself is positioned as one of the most anticipated FPS titles coming to market, with an early access release planned in the near future. By launching a dedicated FPS-focused show, BULKHEAD aims to provide a cost-effective platform for announcements and community engagement while maintaining direct control over their messaging.
The move represents a potential shift in how game developers approach marketing, signaling industry frustration with the escalating expenses of traditional gaming conventions. Rather than rely on established showcase platforms, studios are increasingly exploring independent alternatives to reduce costs and reach their target audiences more efficiently.