The Witcher 4 Will Be Made “Predominantly Using People” And Not AI
CD Projekt Red has reaffirmed its commitment to human-led game development, with joint-CEO Michał Nowakowski stating during the studio’s latest earnings briefing that the Polish developer will remain “predominantly using people” to create games, including The Witcher 4.
While acknowledging that artificial intelligence is “definitely becoming a thing in games development,” Nowakowski emphasized that CD Projekt is not planning to rely on AI for creating complete games. Instead, the studio views AI as a supplementary tool similar to many others currently used in development—helpful in specific areas where it can provide support, but not fundamental to the core creative process.
The executive highlighted that CD Projekt creates “very complex games,” making a heavy reliance on AI inappropriate from both practical and ethical standpoints. This position reflects broader industry skepticism about generative AI’s applicability to game development, where most tools currently used are confined to mundane tasks such as procedural generation, asset resizing, and user preference analysis rather than the actual creative and technical work that defines modern game development.
Nowakowski’s comments address ongoing investor and public concern about AI’s role in the gaming industry. Despite generative AI’s prominence in tech discussions and boardrooms, its real-world application in AAA game development remains limited. The consensus among developers appears to be that while AI may assist with routine busywork, it lacks meaningful utility for the core development of complex, story-driven games like those CD Projekt is known for creating.
This stance positions CD Projekt Red as prioritizing human talent and expertise over emerging technology trends, signaling confidence in traditional development practices for its upcoming projects.