DLSS 5 is called ‘DLSS Neural Rendering’ in the NBA 2K27 graphics options, and I think I smell a rebrand of Nvidia’s controversial graphics tech
Nvidia appears to be rebranding its latest DLSS technology, calling it “DLSS Neural Rendering” rather than “DLSS 5” in NBA 2K27, the first official implementation of the AI image technology in a commercial game. This naming change in the graphics settings menu may significantly impact how consumers perceive the technology.
The move suggests Nvidia is attempting to address confusion in its branding strategy. Traditional DLSS, which focuses on upscaling and super sampling, is already well established in gaming markets but remains controversial—some players actively avoid it. By introducing a distinct name for this new neural rendering technology, Nvidia may be attempting to differentiate the product and improve its public reception.
The shift from “DLSS 5” to “DLSS Neural Rendering” represents a meaningful change in how the technology is presented to consumers. The new name more clearly describes what the technology does and may help overcome existing skepticism around AI-based graphics enhancements.
This milestone marks the first major commercial release to officially implement DLSS 5, potentially paving the way for broader adoption across other AAA titles.