Bizarre ‘Buy 1, Get 6 Free’ Deal Appears On The Xbox Store, But It’s Not Great
Xbox has launched a “Buy 1, Get 6 Free” promotion on its digital store, presenting an apparently generous offer to acquire seven games for the price of one. However, the deal’s structure undermines its value proposition. The total cost is determined by the single most expensive title in the bundle—Borderlands 4 at £69.99 / $69.99—while the remaining six games are simply added at no additional charge. Customers effectively pay full price for the premium title, with other games contributing psychological appeal rather than actual monetary savings.
This pricing approach is characteristic of Xbox’s recurring “Buy One, Get One Free” promotional campaigns. While the headline of six free games attracts attention, the promotion represents a standard full-priced purchase of Borderlands 4, with other titles functioning as bundled incentives rather than genuine discounts. The deal demonstrates how promotional framing creates an illusion of value while the underlying transaction remains financially equivalent to purchasing only the most expensive item outright.
For consumers considering the bundle, actual value depends on whether they intended to purchase Borderlands 4 at regular price and whether the additional included titles offer sufficient appeal to justify the purchase.