Report: EA is using genAI for commentator voiceover in NHL 27
EA Sports is using generative AI to create voiceover commentary for NHL 27, according to veteran hockey commentator John Buccigross. The commentator revealed the practice on the Chirpin Zebras podcast after EA Sports demonstrated the technology during his participation in the game. The AI system mimics Buccigross’s voice to generate in-game commentary lines, reducing the amount of manual recording work required while maintaining his compensation.
Buccigross expressed approval of the implementation, noting that while it means “less work but the same check,” he still reviews the AI-generated lines for authenticity and accuracy. He acknowledged that the technology sometimes produces errors, but overall praised the quality of the voice synthesis, describing it as “pretty good.” His willingness to embrace the tool highlights a pragmatic approach to AI integration in game development, where efficiency gains can benefit both developers and talent.
The use of generative AI for voice work in games represents an expanding application of the technology in the industry, blending cost reduction with content production needs. This approach allows studios to generate more dynamic and personalized commentary variations without requiring extensive additional recording sessions from talent. As genAI technology continues to mature, similar implementations may become more common in sports games and other titles relying on extensive dialogue or dynamic content.