Shift Up CTO Clarifies Stellar Blade Developer’s Stance on AI After Blood Rain Music Video Controversy
Shift Up’s CTO DongKi Lee has addressed controversy following the developer’s use of AI-generated content in a music video for Stellar Blade: Blood Rain.
The promotional video, created for the game’s marketing campaign, featured entirely AI-generated imagery and footage centered on the game’s protagonist, Evie. Accompanied by an upbeat K-pop-style track titled “Wanna be in Love,” the video showcased the character singing and dancing through the game’s futuristic environment.
The public response was sharply critical. Players and community members condemned Shift Up’s decision to use artificial intelligence rather than employ human artists and animators for the project. The backlash reflected broader concerns about the developer’s approach to AI integration and its implications for creative employment in the gaming industry.
In response, Lee provided an official clarification of Shift Up’s stance on AI technology use across development and marketing initiatives. This statement appears designed to address community concerns regarding the studio’s direction and its commitment to human workers in creative roles.