Keywords Studios combines multiple marketing businesses into global creative agency FreeAnimal
Keywords Studios has established FreeAnimal, a new global creative agency formed by consolidating seven of its existing marketing and media production companies. The new organization brings together creative agencies Ichi, KWM, Fire Without Smoke, and Gnet, alongside media production studios TrailerFarm, Maverick, and Big Farmer. FreeAnimal operates as a unified network across five major cities: Los Angeles, London, Brighton, Montreal, and Quebec.
The consolidation positions FreeAnimal as a single point of contact for game developers, publishers, and brands seeking creative and media services. The move was announced across LinkedIn, with all seven constituent companies signaling the start of a new chapter under the FreeAnimal banner. Existing client contracts remain in place following the reorganization, ensuring continuity for current partnerships.
The agency combines diverse capabilities spanning creative production, marketing, and media services, creating a comprehensive offering for clients across the gaming and entertainment industries.