Professor Layton studio Level-5’s CEO admits using AI to make its digital showcase “more spectacular”
Level-5, the acclaimed developer behind the Professor Layton and Yo-Kai Watch franchises, has confirmed using generative AI in its recent digital showcase after fan backlash highlighted concerns about undisclosed AI integration. CEO Akihiro Hino publicly acknowledged that AI was employed to enhance presentation footage and make the showcase “more spectacular,” and apologized to those who felt uncomfortable about the practice.
Following the controversy, Hino sought to reassure the community by emphasizing that the core “charm and individuality” of Level-5’s work continues to be created by “human hands.” The admission frames AI as a tool for efficiency and visual enhancement rather than a replacement for human creativity.
The incident underscores growing concerns within the gaming industry about AI transparency and disclosure. As generative AI becomes increasingly integrated into game development pipelines and marketing materials, questions persist about when and how studios should inform audiences of AI involvement. Level-5’s experience demonstrates the community’s sensitivity to undisclosed AI use, particularly when it affects public-facing presentations and promotional content.