Wolverine developer Insomniac denies using generative AI after fans spot strange restroom sign

Insomniac Games has denied accusations that its upcoming Marvel’s Wolverine contains AI-generated assets after fans spotted an unusual restroom sign in gameplay footage that appeared artificially generated. The suspicious imagery sparked online speculation about whether the developer had employed generative AI tools in asset creation.

James Stevenson, Insomniac’s community director, quickly addressed the controversy on social media, stating that the anomalous sign was actually a UV mapping bug—a technical glitch affecting how textures are applied to 3D models. Stevenson firmly asserted that “there are no AI generated assets in Marvel’s Wolverine” and confirmed the studio has a fix in development.

However, some fans questioned the explanation, noting that a UV mapping bug wouldn’t typically produce such a cohesively strange result on a simple flat sign texture. The incident highlights ongoing concerns within the gaming community about AI adoption in game development and the scrutiny developers face when visual anomalies appear in pre-release footage. Insomniac’s swift denial appears designed to quell further rumors about its asset creation methods.

Sources