Rainbow Six Siege Dev On Competing With GTA 6 And Why There Are No Plans For Siege 2
Rainbow Six Siege will experience a player decline when Grand Theft Auto 6 launches in November, according to Joshua Mills, the creative director of Ubisoft’s tactical shooter. Speaking to The Game Business, Mills acknowledged the inevitable impact, stating “you’re going to take a hit when that drops.”
Mills emphasized that such effects from major competitor releases are “generally temporary.” He stressed the importance of managing expectations both internally and with company leadership to keep the development team aligned and motivated. He noted that if Siege’s developers witness a drop in player numbers, “they can get anxious,” making transparent communication about the temporary nature of the challenge crucial for maintaining team morale.
The creative director acknowledged that the appeal of GTA 6 extends across the entire gaming industry, stating “all of us are going to play it,” underscoring the release’s expected cultural impact. Mills’ comments reflect how established games must navigate competition from blockbuster releases, with experienced leadership and realistic expectations proving essential to maintaining developer confidence during temporary disruptions to player engagement.