Marvel Launches Star-Studded ‘Turn Off Your Phones’ Theater Ad Featuring Your Favorite Avengers and X-Men
Marvel Studios has launched a theatrical advertisement campaign titled “Turn Off Your Phones” featuring the ensemble cast of the upcoming film Avengers: Doomsday. The promotional skit began airing in cinemas this week alongside the release of Avengers: Endgame Encore, a special re-release edition that includes additional footage filmed during Doomsday’s production.
The star-studded advertisement reunites multiple cast members from Marvel’s upcoming Doomsday film in character, with participants portraying heroes from the Avengers, New Avengers, X-Men, and Fantastic Four franchises. Notably, Robert Downey Jr. does not appear in the campaign. The brief spot is characterized as a “silly skit” that encourages moviegoers to silence their cellphones during theatrical screenings.
This promotional campaign serves a dual purpose: promoting cinema etiquette while building anticipation for both the Endgame Encore re-release and the forthcoming Avengers: Doomsday film. By leveraging the popularity of the MCU’s beloved characters and actors, Marvel Studios creates an entertaining reminder for audiences to respect the theatrical experience for their fellow moviegoers.