New Werwulf Trailer and Tie-In Video Game Revealed
Focus Features released a new trailer for director Robert Eggers’ medieval horror film Werwulf, timed to the full moon as part of a coordinated marketing calendar. The film stars Aaron Taylor-Johnson as a 13th-century farmer cursed to become a werewolf, alongside Lily-Rose Depp as his wife and Willem Dafoe, Ralph Ineson, and Jack Morris as antagonistic wolf hunters.
Beyond the trailer release, Focus Features announced the Werwulf Alternate Reality Game, which will unfold across multiple full moons from September through November 2026. This transmedia strategy pairs traditional film promotion with interactive gaming, creating an extended narrative experience that connects audiences to the film through participatory gameplay. The ARG approach represents a growing trend of entertainment studios leveraging interactive media to deepen fan engagement and extend marketing campaigns beyond conventional promotional materials.