Behold, The $60 Gears Of War Pizza Cutter That Looks Like A Real Pain In The Butt To Clean
Xbox has partnered with Prince St. Pizza to promote the upcoming launch of Gears of War: E-Day with exclusive branded merchandise. The collaboration includes two main offerings: a limited-edition Prototype Lancer pizza cutter priced at $60 and a special “Emergence Pie” pizza available for purchase.
The $60 pizza cutter is designed to resemble the iconic Lancer gun from the Gears of War franchise. It features stainless steel construction with a heavy-duty metal blade and a handle specifically crafted to evoke the feel of wielding the in-game weapon. The cutter also comes with an in-game pizza emblem code.
The limited-edition “Emergence Pie” pizza will be available starting November 1st at Prince St. Pizza locations in the U.S. and Toronto. Each pizza purchase includes a unique in-game code to unlock the Gears of War: E-Day pizza emblem cosmetic. The pizza boxes are branded with “Made in Kalona” on the side.
The pizza cutter appears to have sold out at retail, suggesting strong initial demand from franchise fans. This collaboration represents part of Xbox’s broader promotional strategy ahead of E-Day’s launch, combining physical collectibles with digital in-game incentives to build cross-media engagement.