For The First Time Ever, Sony Skips CES, Which Was Home To One Of PlayStation’s Silliest Announcements
Sony has ended its 60-year streak of attending the Consumer Electronics Show (CES), announcing it will not participate in the January 2027 event in Las Vegas. This marks the first time since CES’s debut in 1967 that Sony will miss the annual technology showcase, representing a significant shift in the company’s event strategy.
The company attributed its departure to a strategic reassessment of its event and communications approach, emphasizing a refocus on its core entertainment divisions: games, anime, films, and music. According to Sony’s statement, CES’s primary emphasis on consumer electronics and technology announcements no longer aligns with the company’s current business priorities and direction.
Historically, Sony’s CES presence has been a major part of the show, featuring keynote addresses from company executives and creative leadership. These presentations often included announcements related to PlayStation and other entertainment divisions. The withdrawal signals Sony’s continuing evolution away from hardware-centric product announcements toward its broader entertainment and content-focused portfolio.