Sony to skip CES 2027 for first time since expo’s inaugural event in 1967
Sony will skip the Consumer Electronics Show (CES) in 2027, marking the first time the company has been absent from the trade show since its inaugural event in 1967—a 60-year streak of participation. While Sony did not exhibit at CES 2026, the company partnered with Honda to showcase the Afeela electric vehicle at that year’s event, demonstrating its continued interest in unveiling new technologies.
The decision to skip CES 2027 reflects Sony’s strategic shift in business priorities. According to a company spokesperson, Sony is now focusing on “entertainment, intellectual property, and technology geared to support creators.” The company emphasized that it continuously evaluates its approach to events and communications based on its evolving business needs and priorities.
The announcement represents a significant milestone, as Sony’s nearly 60-year continuous presence at CES underscores the event’s historical importance in the consumer electronics industry. The absence signals that Sony may be redirecting its resources toward alternative channels or platforms that are more aligned with its current business direction, particularly regarding creator-focused technology development and intellectual property initiatives.