European Commission Calls Out Riot, Activision, Mojang, and More Over In-Game Currency and Transactions
The European Commission has launched enforcement actions against nine video game companies, including Riot Games, Activision, and Mojang Studios, targeting their in-game currency systems and pricing practices. The action, initiated on September 29, 2026, aims to protect players’ rights and ensure transparency and fairness in digital transactions within games.
The enforcement follows the Consumer Protection Cooperation Network’s release of Key Principles guidelines in March 2025, which established standards promoting fairness and transparency in in-game virtual currencies and transactions. The guidelines were developed after extensive consultations between the CPC Network and game studios and publishers across the industry. However, the Commission found that despite these discussions, a significant number of video game companies have not implemented substantive changes to comply with the established principles.
The regulatory action addresses growing concerns about potentially unfair or deceptive practices in video game monetisation. The Commission’s enforcement effort aims to ensure that players are protected when purchasing in-game currencies and virtual items, and that companies provide adequate transparency regarding pricing and value of digital purchases within games.