GTA 6 Lights Up Miami’s Kaseya Center
Rockstar Games has illuminated Miami’s Kaseya Center with promotional messaging reading “Welcome to Vice City” and “VI,” creating a striking marketing moment that highlights the fidelity of the game world in the upcoming GTA 6. The stunt underscores the developer’s attention to detail in recreating Miami as the game’s fictional setting.
The campaign directly references recently published GTA 6 screenshots from Game Informer, which feature the same Kaseya Center building rendered within the game. This parallel between the real landmark and its in-game counterpart emphasizes how closely Rockstar has modeled Vice City on actual Miami locations, showcasing the immersive world-building that defines the Grand Theft Auto franchise.
By bringing Vice City’s branding into the physical world through this high-profile Miami location, Rockstar is generating significant visibility for GTA 6 ahead of its release. The campaign effectively blurs the line between the game’s fictional setting and the real city it’s based on, demonstrating the studio’s ambition to create one of gaming’s most detailed and expansive open worlds.