Limited Edition Lisa PS5 Controller Available Now, But Selling Out Fast
Sony has officially launched a limited edition PS5 DualSense controller as part of a new merchandise collaboration with Thai singer Lisa from K-pop supergroup BLACKPINK. Lisa was appointed as PlayStation’s global ambassador in 2025, and this controller release represents a significant expansion of her partnership with the gaming platform.
The controller is part of a broader Lisa x PlayStation merchandise collection that extends beyond gaming hardware. The limited edition DualSense has proven extremely popular and is reportedly selling out rapidly following its release, demonstrating strong consumer demand for celebrity-branded gaming accessories.
Prior to this merchandise launch, Lisa’s role as PlayStation’s global ambassador had manifested primarily through commercial advertisements, with campaigns being distributed mainly across Asian markets. This new hardware collaboration marks a substantial escalation, leveraging her international star power and fanbase to drive engagement with PlayStation’s accessories and brand ecosystem.
The partnership reflects a broader industry trend of gaming platforms collaborating with celebrities and cultural icons to expand brand awareness beyond traditional gaming audiences. With BLACKPINK’s massive global following and Lisa’s individual prominence as a solo artist, the collaboration has significant commercial potential. The rapid sellout of the limited edition controller suggests that future similar celebrity partnerships could represent a viable avenue for PlayStation to drive hardware sales and brand engagement.