New Pokémon Merch Is Literally out of This World
The Pokémon Company International has partnered with the European Space Agency (ESA) to launch a space-themed merchandise collection in celebration of World Space Week, running from October 4-10. The collaboration features the franchise’s beloved characters in space-themed designs, with particular focus on the electric-type Pokémon Pikachu, as part of an effort to “inspire the next generation of explorers.”
The exclusive merchandise collection is now officially available for purchase and includes a range of space-themed items. The partnership expands Pokémon’s presence beyond traditional gaming into cultural moments and educational initiatives, aligning with fan interest in seeing Pokémon content set in space environments.
By combining the Pokémon franchise’s global recognition with the ESA’s expertise and mission, the collaboration aims to engage audiences—particularly younger audiences—with space exploration and scientific curiosity through beloved characters. The timing during the designated World Space Week provides an international platform for the merchandise release, maximizing visibility for both the ESA’s space exploration initiatives and the Pokémon brand.